I’ve been thinking a lot lately about the role AI is playing in all of our work, and especially how easy it is for brands to start sounding and looking the same. The tools themselves are incredible. They can help us research faster, analyze more information, explore ideas, write, create and get to useful places...
Marketing Field Notes
One thing I think a lot of brands underestimate is just how connected all of their marketing really is. It’s easy to think of social media, ads, email, the website, content, SEO or eCommerce as separate things. They may live in different platforms and get handled by different people, but from the customer’s point of...
I’ve always been a big believer in taking a minute to understand what’s really going on before jumping straight into doing more. In marketing, there’s always something you could be doing. Run ads. Redesign the website. Post more content. Start an email campaign. Try a new platform. The harder question is whether that’s actually the...